# Builder Resources

Tutorials and templates for designing and launching surveys and interviews interactively.

## Tutorials

### Getting Started

Learn how to construct questions, scenarios, and agents for your surveys  
[View Tutorial](https://docs.google.com/document/d/1tGJ1tkW7HBmBZmZmLDctKU4iTz1c3SLeRQxItorToS4)

### Running Surveys

Run surveys with AI agents and validate with humans  
[View Tutorial](https://docs.google.com/presentation/d/1va2Wx9Pz7nTfi9kvkVRyV5EW1FOjgVAcORJbh2lnxN0)

### Using Images

Create scenarios for images or other content to use with your questions  
[View Tutorial](https://docs.google.com/presentation/d/1JsUE2p66HcAmuNeoj87Jam7iVqFMVsOmlW4Y_fBwcQE)

### Transcripts to Personas

Turn human interview transcripts into detailed personas for your surveys  
[View Tutorial](https://docs.google.com/presentation/d/19zc4MCmQX9GsO69Ik6iKovsSdz3W3Yj06RqMVGDFx7w)

### Piping

Add context and prior answers to your survey questions  
[View Tutorial](https://docs.google.com/presentation/d/1K6G7ZxBwxSv4JdQ7P9-zTQ3TOnt6JwyH4qHqaN6bs1Q)

### Multiple Runs

Generate multiple runs of the same AI study  
[View Tutorial](https://docs.google.com/presentation/d/1fzfvH979YwfG7yhPcNsFHcL20jMTSKHNbh4k07keTVA)

### Sharing Content

Share, copy, and reuse content across surveys  
[View Tutorial](https://docs.google.com/presentation/d/1vr_1gL_82me-dGubkqHH8HFC6EIFiPU2A2KrjHRCaI0)

### Survey Logic & Flow

Explore features for controlling survey logic and flow  
[View Tutorial](https://docs.google.com/presentation/d/1qCTYziUsTH-CNrx5Vx2U2Kv0jz2F9lsiGXsdIHQdy7M)

### Builder <> EDSL

Extend your workflow in open-source EDSL code  
[View Tutorial](https://docs.google.com/presentation/d/1H0XPdWFxDnASguZv_XAPJAqIX1rzHtt7GGbvAC3LlwI)

### Generate & Grade a Quiz

Create a quiz, collect responses, and grade them with AI  
[View Tutorial](https://docs.google.com/presentation/d/1L-tJ04pTIzVAeDfkftXcNUg16U_VwPWAyvJ2KmZnhqo)

## AI Interviewer

The AI interviewer conducts conversational interviews using natural language, asks follow-up questions based on respondents' answers, and captures the responses as structured, analyzable data. Instead of a fixed form, it adapts the conversation in real time, making it possible to collect richer qualitative input at scale and turn it into consistent, comparable insights for research.

### AI Interviewer

Use AI to conduct conversational interviews with humans  
[View Tutorial](https://docs.google.com/presentation/d/1nGCetZKMF8aYdCypb2Dr2CsxvMlrX78PjETrGq4387I)

### Extracting Data from Interviews

Use AI to conduct interviews, then use a model to extract details  
[View Tutorial](https://docs.google.com/presentation/d/1pA95Y0c6HlhvcvOnafHfrDROmYO0arORAaPiabyP7Ec)

## Data Labeling

AI-powered data labeling allows you to efficiently label complex datasets, evaluate qualitative content, and extract themes from unstructured text at scale by prompting models to answer structured questions about each data scenario and turning the answers into reproducible, analyzable datasets. You can also add AI agent personas when you want perspective-specific labels.

### Data Labeling

Use a model to efficiently label complex datasets  
[View Tutorial](https://docs.google.com/presentation/d/1lBJ4nMfH1zVTPdlX6_XaSuFzulNiLkPBru4gafSIN2E)

### Data Labeling with an AI Persona

Use AI personas to label data with context and domain knowledge  
[View Tutorial](https://docs.google.com/presentation/d/1PlpsjMKN5kSdKGqjHpIFXMSgQ0R7Pg-o0stBKttF6QE)

### Data Labeling: Content Review

Use AI personas to evaluate qualitative content  
[View Tutorial](https://docs.google.com/presentation/d/1vssMZULtwEx3tayn0sJA5Pf_WaFFGcpg0Qm48yOdqCM)

### Quantifying Themes

Extract themes from unstructured text  
[View Tutorial](https://docs.google.com/presentation/d/1ll0aE7NvBFEAekhBMhZTXWQraNrMXhxVIq-F2XJevAc)

## Validations

Validate AI results by benchmarking them against human responses, testing models with holdout data, and running robustness checks to build confidence in your insights. Use these techniques to validate your AI survey results and build confidence in your insights.

### Human vs. AI Surveys

Send a survey to AI agents and humans, then compare responses  
[View Tutorial](https://docs.google.com/presentation/d/1lzYJab1_9ArjG2_AvKBG1vse36eOnemfAgMEpsUUW84)

### Holdout Testing

Test a model's performance by asking it to predict hidden agent traits  
[View Tutorial](https://docs.google.com/presentation/d/1DqvEyy4gQMOvnOYdWfEX4I_4Pq_2btDdaV1uXvcUICc)

### Robustness Checks

Stress test your AI survey results  
[View Tutorial](https://docs.google.com/presentation/d/1n3tNpBA0BeBaJIYzy-W_x_kzFMSJxLF3-i6bkg-P3PE)