Advertising as Coordination: Evidence from a Field Experiment

Duration: 50:21

John Horton (MIT Sloan School of Management) - Advertising as Coordination: Evidence from a Field Experiment - YouTube

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John Horton (MIT Sloan School of Management) - Advertising as Coordination: Evidence from a Field Experiment
Toulouse School of Economics (Ecole d'économie de Toulouse - TSE)

About This Webinar

Speaker: John Horton (MIT Sloan School of Management) - Advertising as Coordination: Evidence from a Field Experiment (with Apostolos Filippas and Diego Urraca)
Discussant: Pinar Yildirim (University of Pennsylvania)